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Let's start with why....

Before we worry about who,what and how

Simon Sinek - Ted Talk - How Great Leaders Inspire Action, Puget Sound, Washington: September 2010

I have included a link to Simon Sinek's Ted Talk, hover over the blue button above if you'd like to watch. It runs to just over eighteen minutes but it's fascinating. (if you're short on time watch between 3:20 and 4:35)

People don't buy what you do, how you do it or even who you are. 

They buy why you do it.

Most of the 'About' pages I have read on business websites generally tell you two things:

Who we are and what we do


For example:

  • We are a leading tech company or
  • We are a funky, fun agency and we can write the best/most effective/awesome sales copy for your promotion

How we do it


For example:

  • We use cutting edge technology to improve performance and reliability of our computers
  • We only employ trained copywriters with relevant experience
Which is great, but not very inspiring...
What's missing is the 'why'.
This is what we believe makes us different.

Our why


We believe that words are a universal currency.

They tell the stories that show we care, that add value to others and make a difference in how we are viewed, trusted and engaged with.

We believe that everything we write should inform, entertain, educate or excite and evoke an emotional response.

Content marketers talk about B2C (Business 2 Customer) or B2B (Business 2 Business) but we believe they are missing the point.

When we write, we focus on P2P (Person 2 Person).

Those are the important conversations: humans talking to other humans and making a difference.

Our why is your difference