Delicious website content writing and Full-bodied online copywriting for the
Food & Drink and Hospitality Markets
Intimately knowing and understanding the people you want to sell to is the holy grail.
What problem do they need to solve? What worries and concerns are gnawing away at them?
It doesn't matter if you're selling high-end kitchen equipment, crockery and cutlery, fine wines, restaurant furniture or pre-prepared food - you need to understand your customer.
Answering their questions is only part of the solution.
Knowing how to 'speak your customers language' and transform complex technical information into the way they speak, using the words that they use, will increase engagement and sales.
I know how your target market thinks, its needs and its problems.
The cost effective ingredient sourcing issues or staffing problems that keep them awake at night.
Their frustrations at finding reliable suppliers, equipment engineers or getting the linen and uniforms laundered.
The internet is the busiest marketplace on earth, home to millions of curious and concerned people who want to discover what you do, how it can solve their problems and let them concentrate on what they do best - providing their customers with outstanding experiences.
To stand out from the crowd your website content has to solve problems, offer solutions that show you understand what your customers want and be optimised so it can be found.
Writing relevant thoroughly researched, Search Engine Optimised, relevant content that answers the questions your audience are interested in is what I do. With a background in both Food & Drink and Hospitality, I understand the problems and frustrations and the sense of achievement when it all clicks together.
Conversational Optimised content for Home pages, Company Information pages, About Pages and Product/Service Pages
Thoroughly researched articles, editorial content and Weekly/Monthly newsletters to engage, inform and sell
Keyword optimised Lead Generation and Sales pages to persuasively boost engagement and increase sales
Facebook, PPC, Banner and Display advertising. Keyword rich, imaginative copy that drives sales and engagement
Emails designed to go from sign-up to sale. They are relevant, entertaining and written in a conversational style
Scripts are critical to giving a flawless, polished performance in front of the camera or microphone
Detailed case studies that enhance the trust, authority and powerful social proof gained from testimonials and expand them into a real customers affirmative stories of their journey using your product or service.
A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. A white paper isn't a product pitch, it is fact and evidence based document to inform.
Strategic Site Audits are a professional review of how your content performs across the pages of your website to drive traffic and drive sales activities; it’s all about content performance
You don't know me, I don't know you - let's get to know each other
As a new customer you can take advantage of my limited time offer so we can get to know each other better:
50% New Client Discount.
Here’s how it works…
On our first project together, whatever size of project, you will receive a 50% discount off the final project total.
This discount does not affect any other aspect of my service, I’ll work with you until you are 100% delighted with the copy