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Advertising Copy

the only way to get regular, reliable traffic

Advertising Copy

Organic traffic is great.

It's free and will get your site seen by a lot of people. But...

Organic traffic isn't:

  • Targeted - to people who are actively interested in what you have to offer
  • Reliable - a small change in the search engine algorithm can wipe out your search engine ranking and organic traffic overnight
  • Sustainable - trends come and go. One minute your company is in a growth area, the next another brighter, shinier object has come along and the traffic is gone

Advertising is the only way to bring in sales

Advertising is a great method of filtering.

When a person sees your advert and isn't interested, they won't click.

However, if they want to know more then they will click the link.

They will arrive on your landing page and you now have the chance of having a conversation with them about your product or service - they were interested enough to click, maybe buy...

The popular online advertising channels are:

  • Google Adwords
  • Facebook
  • Twitter
  • Banner advertising
  • LinkedIn (Business to Business)

Writing effective ads is akin to great art - difficult to achieve but you know when they will work, even before the first click.

Technical knowledge is also important:

  • Each type of advertisement has a specific criteria (character count, image or not, format) 
  • Very tight character or word counts require a creative use of language to drive sales and engagement

Discover How I can Help

To find out how I can write adverts for you that attract the right kind of attention and help drive sales on:

  • Google adwords
  • Facebook
  • LinkedIn
  • Twitter Display adverts
  • Banner advertising

Contact Simon at:

Call +44 33 3303 1206 or email: simon@educatedcontent.com

Get A Free Initial Telephone Consultation Today