Beautifully Written, To Get Your Pages Read
Ensuring that the quality of your website content is fantastic is one of the most important jobs of an online marketer.
It is the difference between keeping a visitor reading and then buying or bouncing away from your page to your competitors website.
Two of the most important pages on your website are your Homepage and your About Page.
This is the first impression a visitor has of your company and whether they feel comfortable beginning their relationship with you.
As soon as they land on a page they begin asking themselves questions.
This all happens in the first few seconds.
If the answer to any of the questions above and a host of others that are pinging around there head is 'No'...
They'll head back to the search results and try another site...your competition
Exceptional quality has to be the goal with all the content on your site.
It has to be fantastic. it must be beautifully written, conversational in tone, using keywords that are appropriate and strategically placed and it has to be
Not just useful in a vague 'Oh, that's nice' fashion but answering the questions that real people are asking and showing them the solutions that they
need to make decisions on - whether they should buy or keep searching.
Content for the web is written differently.